Seattle, WA: February 21, 2011, a global provider of Microsoft Dynamics AX solutions and services for project-driven organizations, has announced a new branding initiative designed to improve awareness of the organization’s Microsoft Dynamics AX industry solutions. The new brand name, ProjAX (now known as projects360), represents a family of vertical software solutions that extend the Microsoft Dynamics AX professional services industry solution (Dynamics AX PSA) to address unique industry specific requirements within key vertical markets.

Microsoft Dynamics AX is an award-winning Enterprise Resource Planning application designed to integrate an organization’s financial management, project accounting, customer relationship management, human resource management, and supply chain management processes all within a single environment. Microsoft’s Professional Services industry cloud solution for Dynamics AX (Dynamics AX PSA) adds a series of capabilities to help project-driven organizations better manage their project lifecycles, from the business development phase through the project closure phase.’s ProjAX (now known as projects360) solutions further extend the Dynamics AX PSA system to select vertical markets where the organization focuses its go-to-market efforts. These vertical solutions include:

  • ProjAX (now known as projects360) A&E Edition for Architecture, Engineering, and Environmental Services firms
  • ProjAX (now known as projects360) IT & Management Consulting Edition for IT consulting and management consulting firms
  • ProjAX (now known as projects360) Advertising & Marketing Edition for advertising agencies and marketing services providers
  • ProjAX (now known as projects360) Government Contractor Edition for organizations that provide services to government agencies.

“As our organization continues to build out our intellectual property around Microsoft Dynamics AX and the Dynamics AX professional services industry solution, our offerings have matured to the point that having a strong brand is a necessity,” says Rita Clinton, US Country Manager for “We feel that our new brand will help to not only improve the awareness and recognition of our solutions in the marketplace, but will provide consistency in how we position our solutions to our clients and prospective clients.”

About provides global solutions and professional services around Microsoft’s Dynamics™ AX ERP software system, including Microsoft’s Professional Services industry solution for Dynamics AX. Established in 1990, has “Centers of Excellence” in North America, Europe, Africa, Asia-Pacific and Latin America, offering local expertise combined with global reach. boasts one of the world’s largest teams of Certified Dynamics AX resources. For more information please visit our website at For more information, please write to us at