Microsoft Dynamics 365 Customer Insights

An intuitive and flexible customer data platform (CDP)

Microsoft Dynamics 365 Customer Insights

Microsoft Dynamics 365 Customer Insights is an intuitive and flexible customer data platform (CDP) that enables organizations to unlock insights and provide personalized customer experiences. The platform integrates all the customer data from different sources and leverages AI and machine learning to give a 360-degree real-time view of your customer data as well as insights and recommendations to provide the highest levels of service.

Microsoft Dynamics 365 Customer Insights: Benefits

With Microsoft Dynamics 365 Customer Insights, you can build a deep understanding of your customers by linking customer data from multiple sources to create a 360-degree view. The integrated data allows you to provide personalized insights and increase customer loyalty. Microsoft Dynamics 365 Customer Insights also empowers the salesmarketing, and customer service teams with the data they need for enhanced customer engagement, boosting up customer satisfaction.

  • Unify customer data (transactional and behavioral) for updated information on your customer’s profile.
  • Use AI and machine learning to get recommendations based on the unified data.
  • Enrich customer profiles with first and third-party signals such as audience intelligence from Microsoft Graph, product usage, market trends, and customer feedback.
  • Enhance customer engagement by providing relevant recommendations and directions for the next best-suited actions/steps using machine learning templates.
  • Define your audience segments or identify new ones using the AI-driven recommendations.
  • Enable turnkey integrations with Microsoft and third-party applications to activate real-time insights for email marketing, advertising, and other customer engagement activities.
  • Use Microsoft Power Automate to trigger the response workflows based on the customer’s behavior/journey.
  • Embed Customer Insights cards into your business applications for contextual insights and informed actions.
  • Build custom machine learning models by combining customer data along with financial, operational, and unstructured IoT.
  • Extend Microsoft Dynamics 365 Customer Insights by adding Azure Synapse Analytics.
  • Use Microsoft Power BI to customize dashboards and reports.
  • Build custom apps with embedded customer insights by using Microsoft Power Apps.
  • Shorten time-to-value with a self-service CDP built on Azure.
  • Adhere to all the stringent compliance requirements of government agencies and General Data Protection Regulation (GDPR) with built-in privacy, security, and governance tools without compromising on the ownership of your data.
  • Serve your customers better with insights gained through Microsoft’s expertise in AI research, responsible AI, and cloud, data, and developer platforms.

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