Wholesale Distribution

Improve profitability with better inventory and supply chain visibility

Wholesale Distribution: Overview and challenges

Wholesale distribution, the business of buying in bulk and selling to retailers; to industrial, commercial, institutional or to even other wholesalers, has grown by leaps and bounds. The industry has evolved from being catalog driven, to call centre, to completely online. This requires wholesale distributors, to run operations from one or more warehouses where inventory goods are received and later shipped to clients.

This is not as simple as it sounds. It involves managing clients, products, multiple sales channels, supply chain, and business operations. With so many diverse areas to manage across huge volumes, you are bound to face various challenges and complexities such as:

  • Lack of visibility into your supply chain
  • Complexities in inventory controls
  • Controlling operational costs
  • Maintaining labour and operations agility
  • Managing vendor relationships​
  • Handling client orders efficiently
Microsoft Dynamics 365 for Wholesale Distribution

How Microsoft Dynamics 365 helps

Microsoft Dynamics 365 acts as an ideal ERP/CRM for wholesale distribution. The solution not only helps tackle the above pain points effectively, but also helps you respond more effectively to changing market conditions, something a regular accounting software for wholesale distribution cannot provide.

The Microsoft solution also helps you:

  • Handle clients better with greater visibility across sales data, inventory levels, and shipment schedules
  • Better predict client behavior and future market trends by leveraging built in AI and Machine Learning
  • Improve client relationships by empowering the call centre staff with a unified view of the client
  • Improve efficiencies and reduce errors with automated workflows
  • Streamline warehouse management with route planning and automated inventory replenishment
  • Make smarter buying decisions and decrease costs with a 360-degree view of the organization
  • Expand across geographies with multi-currency and multi-language functionalities
  • Improve profit margins by managing, planning, and analyzing financial processes better
  • Enhance agility with access to real-time insights and analytics from any device, anytime, anywhere
ERP for Wholesale Distribution

Looking to streamline your distribution business to improve profits?

sa.global portfolio

Company overview: A large distribution company that sells household electronic products through wholesalers, retailers,
and also directly to end clients.

Client situation

  • Seeked to replace their existing legacy system, Microsoft Dynamics NAV 2009, to enable faster transactions
  • Wanted a solution that could help widen market reach and increase revenue
  • Need for processing huge volumes of orders that came through promotional offers



  • Better streamlining of processes
  • Faster processing of orders
  • Gained capabilities such as mobile canvassing, and online order taking
  • Allowed for tight interfacing of e-commerce ordering processes with Microsoft Dynamics 365 Business Central

Why Microsoft Dynamics 365?

Microsoft Dynamics 365 for Wholesale Distribution

Microsoft Dynamics 365 is an innovative cloud-based enterprise software solution that brings ERPCRM, and supporting business applications together as one streamlined product for a modern, simple, and unified experience. It helps run your entire business and deliver greater results by connecting products/services with people and data.

The real-time, predictive, and AI-driven insights that you derive will help you meet your business goals in sales, marketing, operations, services, and more. Microsoft Dynamics 365 is designed to provide you maximum flexibility and extensibility and can adapt to fit almost any business. Besides, our 30-plus years of experience as a Microsoft Dynamics 365 partner ensures that your business transformation initiative remains on track.

Why sa.global

11 time Microsoft Partner of the Year winner
Implemented Microsoft Dynamics in 80+ countries
Present in 25 countries across six continents
32 years of experience in the Microsoft platform
1 of 10 Microsoft vetted ISV development centers
Over 800,000+ Microsoft Dynamics users supported worldwide


Awards and Recognition


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