Convert prospects into business relationships with Microsoft Dynamics 365 for Marketing. Discover and nurture more sales qualified leads using multi-channel campaigns and personalized lead nurturing. Align sales and marketing together with one source of shared information, connected processes, and Office 365 collaboration tools. Enable informed decision making using concise dashboards and reporting to improve marketing ROI.
Watch this video to observe the customer journey as seen by three personas: the marketer, the salesperson, and the customer.
create campaigns to organize planning activities, budgets, and tactics to achieve a holistic view of your marketing efforts
create a budget and track the costs for campaigns to help manage your marketing spend
create activities for each campaign and assign them to team members to track campaign progress
let business development personnel create slimmed down campaigns for simple marketing activities they can drive on their own
group clients, contacts, and leads into a targeted marketing list to sharpen the focus of your campaigns
keep an eye on your competitors to help your firm build winning pursuit strategies
track customer responses to campaigns to help take action and analyze campaign success
associate new clients and projects to a campaign code to track a return on your marketing investment
access standard reports to monitor and analyze marketing activities, including campaign activity status, campaign performance, and campaign comparisons.