Microsoft Dynamics 365 Overview

Microsoft Dynamics 365 is a cloud-based solution comprising enterprise resource planning (ERP) and customer relationship management (CRM) capabilities along with other productivity applications (Microsoft 365) and AI tools. Each of these solutions integrate your data, business processes, and logic to offer a single, connected system. The ERP solutions focus on core accounting, manufacturing, and distribution needs while the CRM system has modules that address the sales, marketing, customer and field service areas. The greatest value of Dynamics 365 solutions is the automation, efficiency, control, and scalability that they offer.

Microsoft Dynamics 365 offers both ERP and CRM solutions. While both help you store and analyze data from a unified database, the applications differ in their extensive functionalities and benefits. The applications are specific to departmental needs – an ERP solution manages financial aspects of your business – accounting, budgets, financial management, etc.; a CRM system manages your customer data that can be used by sales and marketing teams.

Dynamics 365 has solutions for both small and mid-sized businesses as well as large enterprises. The ERP solutions that focus on financial data and functionalities comprise:

1. Microsoft Dynamics 365 Business Central. This solution is suited for small and medium sized businesses, where you can start small and scale up and add functionality as you grow.
2. Microsoft Dynamics 365 Finance: This solution works for large organizations with multiple lines of businesses, or managing multiple entities, multi-countries, multi-currency, etc.

The CRM suite has five modules – Sales, Marketing, Customer Service, Field Service, and Project Operations, and these work for any sized organization.